Advancing Equity Through Clear Communication

Understanding the Need

A national nonprofit supporting dance presenters across Canada had secured funding to launch an equity initiative. They needed communications support to work alongside and equity advisor to help shape the message, amplify the work and ensure the project could live on beyond the funding period.

The Heart of the Work

Conversations around equity can be difficult and uncomfortable to engage in. However, the organization wanted to empower its members to engage in these conversations in a meaningful way during the funding period and beyond. They needed tools and resources that they can use moving forward to continue the work.

Our Approach

Quip Creative helped define the project’s identity. We started out by giving the project a name that can be referenced and remembered. Then we collaborated with the equity advisor to refine and clarify the messaging delivered through presentation slides and a member workbook. We facilitated live workshops, conducted in-person interviews and produced a video series interviewing key members around the pillars of the project. Finally, we developed a project webpage that housed all the resources, video interview series, workbook and tools members can use to continue engaging in equity conversations and actions.

Services Provided

• Strategic messaging

• Presentation development

• Workshop support and facilitation

• Workbook creation

• Video interview production and editing

• Photography

• Web content and system development

What Changed

The organization wrapped the project with a clear identity, beautifully organized content and a digital home for continued growth. With messaging, tools and a sustainable system in place, they’re now better equipped to carry their equity work forward in a way that is aligned with both their values and their vision.