I find where businesses are quietly losing customers online, and I fix it. That's the short version. The longer version is that I spent eighteen years as a journalist and communicator, and I never learned how to stop asking questions.

So when an owner comes to me, I don't start with a solution. I start by pulling things apart. Most people who reach out think they need help with social media, and sometimes they do. But your business is a whole thing, and as it's grown, the pieces of your digital presence have usually been built by different people, at different times, for different reasons. They exist. They just don't work together.

My job is to look at the whole picture: your messaging, website, content, social and email as parts of the same business, not separate projects living in separate corners. I figure out where it's disconnected, what actually needs attention, and how to get it all pulling in one direction, so the people who'd choose you can find you, and the ones who've found you come back.

I've done this work for national organizations and nonprofits, and for the last three years, for small business owners who are very good at what they do and very tired of the marketing part. Those are my favourite people to work with.