Creating Clarity for a Growing Salon Studio Brand

Understanding the Need

A studio rental company offering customizable spaces for beauty and wellness professionals brought Quip Creative on to manage their social media. The goal was to increase visibility, build community and fill empty studios.

After a communications audit and a few months of content management, it became clear that while their social presence was growing, their website was telling a different story and likely turning potential renters away.

The Heart of the Work

This business is all about independence. Giving beauty professionals a space of their own to grow their business on their terms. But the website didn’t reflect that. It lacked clear messaging, had limited information about renting a studio and didn’t showcase the experience or success of current tenants.

We knew that if we wanted the right people to find them, and take action, we needed to tell the story in a more intentional way.

Our Approach

We continued building momentum on social media while redesigning the website to reflect the heart of the business. The updated site made it easy to understand what the studios offer, why they’re different and how to get started.

We also developed a new section to feature tenants, complete with bios, photos and booking links. This new page helps tenants grow their own businesses while building a stronger sense of community within the space.

Services Provided

• Social media management

• Communications audit

• Strategic messaging

• Website copywriting and structure

• Web redesign support (layout, flow, content)

What Changed

Since taking over their communications, the business has seen a:

• 300% increase in social media engagement

• Over 90% studio occupancy

• Noticeable increase in brand recognition and word-of-mouth referrals

With a consistent message across platforms and a website that reflects who they are, the studio is now positioned for even more growth.