Social Media FAQ

I compiled frequently asked social media questions in one place. This isn't an exhaustive list, but it includes top questions I've encountered in my career, from clients, colleagues, and online communities.

I'll do my best to answer each one in my own way.

Q: Why is social media important for businesses?

A: There's no room to consider not having a social media presence at this point. It's a real opportunity to connect with your audience, be it customers, clients, donors, or fans. Social media facilitates two-way conversations, community building, customer engagement, business awareness, and ultimately, increased sales and revenue.

Q: Which social media platforms should my business be on?

A: Consider where your audience is or choose platforms you're comfortable with. You don't have to be on all platforms; pick ones you can maintain consistently. Building online presence takes time and commitment, so start small and expand as your capacity increases.

Q: How often should I post on social media?

A: Posting frequency guidelines vary by platform and change over time. Start small and consistent. Avoid starting with high frequency and then missing days. Increase frequency as your capacity grows, but maintain consistency.

Q: What type of content should I post on social media?

A: Avoid solely sales-focused content; it repels audiences. Use the rule of thirds: one-third educational, one-third entertaining/inspiring, and one-third promotional content. Diversify content types, such as articles, visuals, videos, user-generated content, and behind-the-scenes glimpses. Tailor content to audience interests.

Q: How do I engage with my audience effectively on social media?

A: Don't just post and leave; engage by commenting on followers' content. Respond promptly to comments and messages. Run polls, contests, ask questions, and share user-generated content. Be authentic in your engagement.

Q: What are hashtags, and how should I use them?

A: Hashtags are keywords/phrases preceded by "#" to categorize content. Use 2-5 relevant hashtags per post. Research trending hashtags, but avoid overuse.

Q: How can I measure the success of my social media efforts?

A: Use social media analytics tools to track metrics like reach, engagement, click-through rates, and conversion rates. Compare results to goals and adjust strategies accordingly.

Q: What's the best time to post on social media?

A: Posting times vary by platform and audience. Check analytics to find when your followers are most active.

Q: Should I use paid advertising on social media?

A: Yes, especially if you have specific goals. Paid advertising effectively expands your message's reach and is often affordable.

Q: How do I handle negative comments or crises on social media?

A: Develop a crisis communications plan. Stay calm and don't respond impulsively. Assess the situation; not all comments require a response. Respond professionally, showing empathy and using facts. For complex issues, move the conversation offline. Always monitor and moderate comments.

Have more questions? Leave a comment, and I'll add it to the list.